Let New Zealand into Eurovision

Kiwi Beer Icons Yeastie Boys are leading the charge on a campaign urging Eurovision countries to “open up and let NZ inside EU”, the idea and campaign was created and executed by Atomic London.

Yeastie Boys, the world’s smallest multinational beer company, founded in New Zealand and now also brewing in the UK (with a kiwi accent) have taken it upon themselves to highlight why the country should be in the competition, poking fun at Australia’s inclusion in the contest and inviting fellow New Zealand pals to launch the first ever official unofficial Eurovision entry.

THE OFFICIAL/UNOFFICIAL SINGLE

Has been launched in partnership with Two Hearts, a Kiwi comedy pop-duo consisting of Laura Daniel (vocals) and Joseph Moore (beats/occasional vocals), whose arena-sized concert shows have been performed in medium-sized theaters and comedy venues across NZ, Australia and the UK.

FANTASTIC COVERAGE

Launched on social as well as a series of events taking place across London and Liverpool, the campaign is also backed by PR with coverage in multiple publications including The Mirror, The Metro and the founders appearing on Sky breakfast and BBC Radio.

Holly Bodle, Brand Manager, Yeastie Boys said: “As a New Zealand craft brewer this campaign is a love letter to everything we stand for; great beer, uplifting music, inclusivity and the famous Kiwi sense of humour! We brought the beer, Atomic brought the ideas and Two Hearts brought the keyboards. Together our campaign is enabling us to grow our brand awareness and achieve cut-through in a crowded beer market.”