It’s Time To Be Clear

ClearScore, the UK’s number one credit score and report app, has launched the integrated brand campaign ‘It’s time to be clear’. Created by Atomic London, the campaign seeks to connect to the reality of financial challenges and ambitions facing their users. An approach that is particularly important in today’s economic backdrop as customers search for brands to help them navigate the cost-of-living crisis.

Maren Coleman, Marketing Director at ClearScore, says: “The world of finance is often complicated, cluttered and stressful. We want to bring clarity to users so they know where they stand financially and thereby help them improve their financial wellbeing. Our new campaign highlights how people can understand and improve their credit score and how that helps get them to where they want to be in life."

In contrast to other players in the category, the campaign dramatises the emotional benefit of managing your credit score through human stories. With a creative idea grounded in a helpful and human tone, we see the real role the brand plays in people’s lives.

The 40 second TV spot was directed by Si&Ad and produced by Academy Films.

The brand campaign is also accompanied by radio, social, digital and DRTV, with the uniting message that taking active steps to manage your finances will help towards the things that matter in life.