Papa x Cheddar

It is one of the world’s most popular cheeses but today Cheddar gets elevated to cult fashion status with its own collaboration, thanks to our first global campaign for Papa John’s. The first fashion meets food collaboration of its kind, the Papa X Cheddar campaign is a bold departure for the pizza giant, using director, Josh Cohen (known for his work with brands like adidas and Nike) and featuring an instrumental ‘Cheddar’ track from hip hop artist, B Zino.

The campaign also allows Papa John’s fans globally to shop the Papa X Cheddar pizza range in restaurant or online, but also shop the ‘cheddar look’ on global fashion marketplace, Depop. 30 original items from the advertising campaign and customized items of deadstock delivery driver uniform will be available from Depop at: www.depop.com/papaxcheddar

In homage to pizza delivery drivers and their efforts as key workers over the last year, the Papa X Cheddar collaboration features authentic items of Papa John’s delivery driver uniform with an uncanny resemblance to both high street and high-end street wear.  Upcycled and customized visors, parkers, polos, and statement pieces, like an original delivery driver helmet, are amongst 30 hot items of clothing available on a first come first served basis starting from the price of a large pizza.

Jo Blundell, International Marketing VP, Papa John's says; “This bold campaign where food meets fashion is a real departure for our marketing globally. Its satirical humour and references to Gen Z street collaboration culture nicely propels Cheddar back into fashion.  It’s a first for us but also for fans who can get their hands on both the collaboration’s pizza and exclusive items of delivery driver clothing.”

The new Papa John’s Cheddar range includes five new tasty pizzas where Cheddar gets star billing over mozzarella. Running in over 20 different countries, the campaign features across traditional broadcast channels, print, social and digital media.