Time To Ride Your Way

Apex Rides, the smart bike brand, is launching their first TV-led brand campaign to show that exercise doesn’t have to be all about the physical and should support people’s different emotional needs as well with our first ad for the brand, ‘Time To Ride Your Way’.

The campaign shows different people experiencing and using the product whilst still being set in very real-life moments, highlighting some of the reasons why people choose to exercise.

The campaign will be backed-up by social media and digital activations and was directed by India Harris through Sticker Studio.

Will Sowerby, Chief Marketing Officer at Apex Rides says; “Why we exercise is changing - as more and more now work-out to manage mood, as opposed to just physical benefits. While the over-polished fitness industry has been slow to react, Apex has been at the forefront of these changing consumer behaviours, creating accessible, mood-based workouts that offer 'emotional gains.”