Built for the creator economy, driving brand outcomes through the power of connected creativity
We create engaging social and creator led content and experiences that are built around audience interests and brand values – to drive relevance, reach and measurable return.
We offer the full spectrum of creator and social first services — including talent management, social strategy, content development, campaign delivery and brand measurement.
SERVICES
Social Strategy: Data & Insights: Brand & Channel Strategy (positioning, belief shifts, value proposition, strategic imperatives, KPIs), Comms planning, Omnichannel & tactical planning, Community engagement.
Social Content: Idea & Concept Development, Brand activations, Delivery & reporting.
Creator partnerships: Identification, Ideation, Contracting, Production, Delivery, Talent representation.
Talent representation: Through Talent & Brands we work with, represent and manage only the very best talent from the worlds of celebrity and social. Including: Management representation of social first creators, Celebrity endorsement brokering for brands, Commercial Brand partnership representation for celebrity talent.
EXPERIENCE
Raf McDonnell, Managing Partner
Over 20 years of experience working with the biggest names in the music and entertainment industry and some of the biggest global brands.
After senior sales and marketing roles at Walkers Crisps and Coca-Cola, he was then Senior Vice President at EMI Music before joining Creative Artists Agency, the world’s leading talent agency, leading brand endorsements for some of the world’s top music and entertainment stars.
After founding Talent & Brands in 2018, he has since built up an enviable management roster of leading creators and industry voices, as well as brokering commercial partnerships for A-list talent
Tom Sneddon, Managing Partner
Over 15 years of experience working at leading social and influencer agencies such as Isobar, Ogilvy and VCCP.
Former clients include The Guardian, Heineken and Manchester United.
Helped launch TikTok across EMEA, leading the platform’s release across 19 markets over the course of 2 years and growing the brand’s In-house creator team.
Founding member of Influencer Marketing Trade Body.
CONTACT
Charlotte Anderson, Head of New Business
charlotte.anderson@one-atomic.com