WE UNLEASH THE SUPERPOWER OF BRANDS THROUGH THE CREATOR ECONOMY
We create engaging social and creator led content and experiences that are built around audience interests and brand values – to drive relevance, reach and measurable return.
We offer the full spectrum of creator and social first services – including talent management, social strategy, content development, campaign delivery and brand measurement.
SERVICES
We are founded on the belief that shared cultural values can connect people and brands, to create real and lasting impact.
CULTURAL VALUE PROPOSITION: We use real time audience insights to uncover a brand’s cultural value, helping unpack how we can drive meaningful impact and relevance across all social channels.
SOCIAL INSIGHT & CREATOR DISCOVERY: Using a blend of behavioural data and social listening we identify the best creators to bring a brand’s cultural value to life.
TALENT BROKERING & MANAGEMENT: We have direct access to some of the best creators in the country - offering the ability to tap into social culture, community and trends.
CREATIVE CAMPAIGNS & ACTIVATIONS: We believe the idea reigns supreme with channels in service of the idea - by considering the role for creators and audience relevance at every step of the social journey.
MEASUREMENT & OPTIMISATION: We activate ideas across the full spectrum of the creator economy - helping measure and optimise culturally led conversations.
CLIENTS
We are an agency made up of diverse expertise, thinkers and life experience. We value fresh perspectives and believe greatness comes from partnering with those who know something different from yourself.
Raf McDonnell, Managing Partner
Having held senior marketing roles at Walkers Crisps and Coca-Cola, he became Senior Vice President at EMI Music before joining Creative Artists Agency, the world’s leading talent agency.
He has since built up an enviable roster of leading creators and industry voices - brokering commercial partnerships in support of Pret, Bershka and Hello Fresh to name a few.
Tom Sneddon, Managing Partner
Tom oversees the social division of the Atomic Supernova having held multiple Head of Social roles at agencies such as Ogilvy, VCCP and helping launch TikTok across EMEA.
Tom has over 15 years of social first experience, helping create some of the most talked-about ideas for brands including Google, Virgin Money, Strongbow, Krispy Kreme and 3 Mobile.
Hayley Smith, Social Strategist
Hayley specialises in crafting data-driven strategies and has a proven track record of creating innovative creator campaigns.
With over 6 years of experience in social strategy, she has worked with a diverse range of well-known food and drinks brands, including Marco Pierre White Restaurants and Mirabeau Wines.
Maja Jarosz, Talent Executive
Maja has worked in the social talent industry for 3 years, representing a wide variety of social creators, across numerous different categories from fashion and beauty to travel, home and lifestyle content.
She has also managed the social content and channels for a variety of social media talent including Mollie Campsie, a plus size fashion model, and Alice Living, a celebrated women’s fitness creator.
CONTACT
Tom Sneddon, Managing Partner
tom.sneddon@one-atomic.com