As featured in Campaign

Plant-based food brand RAMONA’S Kitchen has selected Supernova, Atomic London’s social creator agency, as its UK social and digital agency of record. 

Supernova will now partner with Ramona’s Kitchen to lead its social media strategy, content planning and production, influencer management, and paid social activity, as the brand launches a new range of products in 2025. The engagement will focus on making the new range famous, driving brand awareness and boosting sales, supporting Ramona’s Kitchen’s ambition to become the UK’s number one branded dip with a total market share of over 10% within five years.

With a focus on families, particularly parents aged 35-45 with school-age children, the brand is looking to strengthen its presence in the UK market and drive awareness through creative digital and social-first campaigns.

Andrew Dobson, Head of Sales & Marketing, Ramona’s Kitchen, said: "Supernova’s refined strategy, creative approach, and unique measurement framework made them the perfect partner for us. We’re excited to work with an agency that understands how to leverage social and digital to drive brand and commercial impact. This is a key moment for Ramona’s Kitchen as we expand our product range and look to engage more households across the UK."

Tom Sneddon, Co-Founder & Managing Partner, Supernova, added: "Ramona’s Kitchen is an exciting brand with big ambitions, and we’re thrilled to be working with them. Their inclusive and collaborative culture aligns perfectly with our own values. We can’t wait to use social and creator-led strategies to help unlock new levels of brand growth and market share. It’s a brilliant opportunity to cement Ramona’s status as the queen of the dips."