Atomic London Launches Atomic Studios and Unveils New ‘Chippy Chat’ Series
As featured in LBB
Cowshed Ventures and Atomic Studios, part of creative agency Atomic London have launched a new YouTube series with TikTok star Destiny Harold, aka Chip Shop Diva, at the helm.
‘Chippy Chat’, sees internet sensation Destiny putting celebrity guests to work behind the counter, in a light-hearted talk-show format. The first episode features music artist and presenter Professor Green see if he can cut it working in a traditional fish and chip shop, whilst sharing stories and insights into his forthcoming music and personal life.
Chip Shop Diva has taken TikTok by storm, with her videos serving the classic British dish of fish and chips having over 100 million views. Her strong reach and engagement has not been unnoticed by brands, with collaborations including Burger King, Rimmel, ASDA and Adidas.
Chip Shop Diva said: “I am so excited to bring the Chippy Chat talk-show format to my fan base and to start my first YouTube show with Professor Green. With lots more celebrity guests lined up for their first shift in the chippy, we’ll have to see if they’ve got what it takes!”.
Nick Fox, Chairman of Atomic London and Atomic Studios Founder commented: “We’re thrilled to be in the business of creating and publishing original IP with our partners at Cowshed. Chippy Chat is an engaging format which offers brands an entertainment-first approach to marketing, with access to top talent”.
George Cowin, Cowshed Collective’s co-founder and co-CEO said: “Chippy Chat takes Destiny to YouTube in a fresh format that seeks to reach audiences across all platforms. We’re happy to be collaborating with Atomic as forward-thinking leaders in the brand entertainment space!”
Big thanks to Cowshed’s Head of Development, Nathan Turnbull, Producer Kwame Bawuah and Luci Sanan for brokering the deal.