Performance Marketing World - James Shepherd

Christmas is well and truly here at Atomic. And we are kicking off the festive season with a feature from Atomic Altitude's Co-founder and Managing Director James Shepherd.

Nothing says Christmas spirit more then pointing out that inflation and interest rates have adjusted consumer spending, putting value and affordability over brand first. It speaks to the need for advertisers to find value, effectiveness and precision from media investment and not simply outspend the competition in the same places.