Atomic unveils Altitude, a dedicated performance marketing division, signalling Agency's commitment to growth.

Today we have announced the launch of our specialist media division, Atomic Altitude, in response to marketers wanting radical improvements in their digital media performance. By putting creativity as the most significant lever for effectiveness, it will combine real-time insights, media-agnostic planning and value-based measurement to transform clients’ media performance.

The agency will be led by Co-Founder & Managing Director James Shepherd, previously Managing Director EMEA at M&C Saatchi Performance, and under the guidance of Atomic CEO Jon Goulding.