The Girl & The Cow
You may never think about Jingle Bells in the same way again after watching our new Christmas ad for PETA. ‘The Girl and The Cow’ encourages people to consider going vegan this Christmas by prompting them to reflect on the lives and feelings of animals.
Much love and care were poured into this project, and we’d like to thank PETA, Hillside Animal Sanctuary, our superstar trumpet player Alice, her mum Johanna and of course, Betty the cow.
We also want to give a big shout out to our fantastic crew, Jungle Studios and Absolute Post, for helping to bring this concept to life.
The spot follows a young girl named Alice, who forms a special bond with a cow. While practising a Christmas tune on her trumpet for her school concert, Alice encounters an unlikely friend—a cow who seems to enjoy her efforts. Over time, their bond deepens, along with Alice’s skill and confidence. However, on the day of the concert, just before Christmas, Alice senses something is wrong when she finds her friend gone. The story then takes a heart-wrenching turn as the cow is seen being led up a trailer ramp, with Alice slowly realising that her friend may never return.