Big Brands at Low Prices

Our latest campaign for MandM, one of Europe’s leading online off-price fashion retailers, puts their incredible proposition in the limelight: helping customers buy the best quality brands without breaking the bank

The campaign ran across various channels, including social media, television, and radio. The creative approach dramatises MandM's remarkable price reductions through a visual brand world where our customers are seen reducing in size as they model looks and clothes found on MandM. Eventually the physical space of the advert reduces by 65%, leaving our characters confined in our end frame.

MandM has thrived in a fiercely competitive market. Its loyal customer base and affordable price structuring has allowed it to compete with bigger brands like TKMaxx and Sports Direct. It needed a campaign which allowed it to punch above its weight, increasing brand awareness at scale as well as sparking short-term sales. Therefore, the focus of this work needed to challenge the consumer misconception that saving money means sacrificing quality, and illustrates how MandM allows customers to find high quality brands without breaking the bank.

Tom Goode, Customer & Ecommerce Director at MandM, said: “These are financially challenging times for consumers - which means the value we provide to our customers has never been greater. The big brand deals are there on our site and being added to each day, but we need to increase awareness. Working with Atomic London helped us articulate a clear message that we can help significantly shrink the costs of big brand clothing and footwear for new and existing customers. They have helped deliver a clear message that our prices are up to 65% less than RRP with humour and consistency across all our marketing channels.”