That’s Ladisfaction - a new era for Ladbrokes
As featured in Campaign.
We’re thrilled to launch That’s Ladisfaction – our first major campaign as lead creative agency for Ladbrokes. This new platform is all about the personal satisfaction of betting – the joy, the quirks, the rituals – and how Ladbrokes gets what makes each customer tick. From building your perfect bet to unlocking rewards or playing it safe, Ladisfaction captures that moment where everything just clicks and makes it truly personal.
The campaign has launched with three TV ads directed by Mark Albiston from Merman London – The Bet Builder, LadBucks Choices, and Playing it Safe – bringing humour, emotion and a fresh take on the betting experience.
Link to the film here – Please note age restriction
The campaign will run across TV, social, radio, digital and OOH, backed by a culture-first strategy from Supernova. This isn’t just another betting campaign. It’s personal, playful, and built to live across every channel. We’re proud to help reposition Ladbrokes as the UK’s most culturally relevant and customer-first betting brand.
As Ewan our CCO says: “Different to the category, true to what’s special about Ladbrokes, talking the language of the whole nation… That’s Ladisfaction.”
A huge thanks to all of our partners: the7stars, Merman London, TenThree, 1920vfx, and Wave.