Be Remembered for Even More

With many people hesitant to consider or discuss end-of-life planning, we were tasked with developing a campaign for Remember a Charity to encourage people to leave a legacy by including charitable donations in their Wills.

We aimed to inspire a positive emotional connection and encourage action without resorting to guilt or heavy-handed messaging. So, we brought humour to a series of online films to celebrate the quirky characteristics of people who have left money to a non-profit cause. Stories include Jackie, beloved for her bad hairdressing, Uncle Geoff who had a penchant for Gnomes, and Owen, best known for his dance moves, all directed by comedy director Phoebe Bourke.