As featured in Campaign

Ladbrokes has appointed Atomic London as lead creative agency in the UK following a competitive pitch.

Atomic won following a three-way shootout against VCCP Blue and St Luke’s.The process was overseen by Charlotte Emery, Chief Marketing Officer at Entain Group, which owns Ladbrokes.

Emery said: “The depth of Atomic London’s understanding of the unique space that Ladbrokes occupies in sports and gaming makes them a great fit. During the pitch process, Atomic gave us a big, enduring and exciting new creative platform that will help us build fame-driving campaigns and deliver a consistent brand experience, that will help resonate with new audiences. We are really excited and inspired by our shared vision for Ladbrokes’ future.”

Atomic has been handed the task of developing a new brand platform, with the first campaign across sports and gaming expected in the autumn.

Jon Goulding, Atomic London CEO said: “This is a brilliant win for Atomic London. Ladbrokes is exactly the kind of client we love to work with – a well-known brand with a strong retail presence, real heritage and a clear ambition for transformational growth and change. As an agency, we’re on an upward trajectory, and this pitch win is a great example of our Orbit model in action, bringing together our social and talent capabilities alongside brand and creative to deliver big, populist ideas that work across the entire customer journey.”