Guy Bradbury’s Secret Weapon
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Dave Henderson Joins Atomic

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Creative agencies ignore AI at their peril

Creative agencies ignore AI at their peril Put your head in the sand and someone will kick you up the…

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Pass on Something Legendary

Pass on Something Legendary   Atomic has partnered with Aardman for a new charming and sharable campaign to raise awareness during Remember…

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In-flight entertainment

In-flight entertainment By Guy Bradbury, Executive Creative Director at Atomic London. In-flight entertainment is one of the only places left…

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Being reactive in the Olympics

Brands and being reactive in the Olympics With Rio on the other side of the world, the Olympics this year…

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The opportunities in virtual reality

Virtual reality has taken 2016 by virtual storm. Aside from the terms ad blocking and millennial it is one of…

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How to identify with idents

How to identify with idents Sponsorship idents are tricky things to get right. Formats are short, with slightly awkward lengths…

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The Millennials

Millennials are the most talked about demographic for brands, and they should be. Brands need the audience of the demographic…

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Ad Weak

Atomic London’s Nick Fox believes events such as Ad Week could be great, not merely good, if they shake things…

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What the hell are Chatbots?

What you need to know about chatbots The industry is abuzz with chatbots. They seemingly popped out of nowhere for…

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Neuroscience is great, but advertising needs more rule-breakers

As a species, humans hate uncertainty and love rules. When it comes to the big questions in life, such as…