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The opportunities in virtual reality

Virtual reality has taken 2016 by virtual storm. Aside from the terms ad blocking and millennial it is one of…

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How to identify with idents

How to identify with idents Sponsorship idents are tricky things to get right. Formats are short, with slightly awkward lengths…

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The Millennials

Millennials are the most talked about demographic for brands, and they should be. Brands need the audience of the demographic…

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Ad Weak

Atomic London’s Nick Fox believes events such as Ad Week could be great, not merely good, if they shake things…

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What the hell are Chatbots?

What you need to know about chatbots The industry is abuzz with chatbots. They seemingly popped out of nowhere for…

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Neuroscience is great, but advertising needs more rule-breakers

As a species, humans hate uncertainty and love rules. When it comes to the big questions in life, such as…

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Jazz legend Hugh Masekela

Hugh Masekela is a Grammy Award winning musician from South Africa. Among being exiled from his homeland in the 60s,…

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MMA Innovation: Mobile Programmatic Creativity

We presented at the Mobile Marketing Association’s creative innovation seminar a while back, where we discussed the future of mobile…

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Campaign School Report 2016

Campaign School Report 2016 Score: 6 Last year: 6 Last year was the one in which Atomic London appeared to…

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What you need to know about branded content

What you need to know about branded content There is a big debate today over the effectiveness of traditional advertising.…

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Is the Super Bowl still the pinnacle of advertising?

Is the Super Bowl still the pinnacle of advertising? By Richard Hill, Chief Strategy Officer. Super Bowl Sunday was the…

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Atomic does the 10K

Last Sunday six members of the Atomic team braved the cold and wet to run the Cancer Research UK London…