Thoughts

Dave Henderson interviewed in BITE

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http://www.creativebrief.com/bite/issue/dave-henderson/569

How to use the most powerful medium in the world. Print.

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How to use the most powerful medium in the world. Print. By Dave Henderson, Creative Partner at Atomic London. Well here’s…

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Creative agencies ignore AI at their peril

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Creative agencies ignore AI at their peril Put your head in the sand and someone will kick you up the…

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In-flight entertainment

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In-flight entertainment By Guy Bradbury, Executive Creative Director at Atomic London. In-flight entertainment is one of the only places left…

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Being reactive in the Olympics

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Brands and being reactive in the Olympics With Rio on the other side of the world, the Olympics this year…

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The Millennials

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Millennials are the most talked about demographic for brands, and they should be. Brands need the audience of the demographic…

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Ad Weak

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Atomic London’s Nick Fox believes events such as Ad Week could be great, not merely good, if they shake things…

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What the hell are Chatbots?

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What you need to know about chatbots The industry is abuzz with chatbots. They seemingly popped out of nowhere for…

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Neuroscience is great, but advertising needs more rule-breakers

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As a species, humans hate uncertainty and love rules. When it comes to the big questions in life, such as…

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MMA Innovation: Mobile Programmatic Creativity

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We presented at the Mobile Marketing Association’s creative innovation seminar a while back, where we discussed the future of mobile…

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What you need to know about branded content

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What you need to know about branded content There is a big debate today over the effectiveness of traditional advertising.…

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Is the Super Bowl still the pinnacle of advertising?

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Is the Super Bowl still the pinnacle of advertising? By Richard Hill, Chief Strategy Officer. Super Bowl Sunday was the…

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